Lawson began his career in 1990 as a graduate trainee with Grand Met Brewing before progressing through a series of commercial roles at Scottish Courage and Scottish & Newcastle. His career with HEINEKEN has included senior positions such as Sales Managing Director Courage East, Sales Managing Director National Sales, and most recently Managing Director, On Trade. In 2016, following the decision to appoint a dedicated leader for Star Pubs, Lawson stepped into the role. He has since overseen major strategic developments, including leading the multi million pound acquisition and integration of nearly 1,900 Punch pubs into the estate. As of June 2026, Lawson is also the chairman of the BBPA.