Blonnie Whist
Blonnie Whist
Insight Director
Lumina Intelligence

Resident storyteller and Insight Director at Lumina Intelligence, Blonnie’s mission is to “make data do more”.

Building on a Psychology BSc and Culture & Brands MA, Blonnie has worked in the food and drink insight industry for 10 years, achieving the insight “trifecta” of supplier, retailer, and agency experience. This allows her to analyse the market from all perspectives.

A passionate advocate for the Food and Drink Industry, she has greedily occupied the head judge position for food at the Publican Awards since 2019 (Best Food Offer 2019-2023 and Best Premium Food 2023). Presentations are Blonnie’s superpower, including delivering dynamic and inspiring stories from board level to 300+ person conferences.

Skilled in thought-leadership, she channels research into actionable insight that aligns businesses with consumer needs. Celebrated as a Finalist for Market Research Society (MRS) Oppies Award for “Best Response to Covid” 2021 and “Best Data Solution” 2022.

Blonnie has previously won awards for her innovative approach to insight in the Beer, Wine and Spirits category (IWC Innovator of the year 2016 and 2017) In addition to developing and coaching others in creating modern, deep, and actionable insight that inspires and tells a story, Blonnie is a psychologist, painter, and badminton player. You will most likely find Blonnie drinking natural wine in East London.