Ed co-founded Incipio in 2015 with Charlie Gardiner, and went on to become CEO in 2020. His Edition Capital-backed company operates an eclectic mix of all-weather pub gardens, rooftop bars, late night party venues and polished casual restaurants. With brands including Dear Grace, Pergola Brixton and Pergola on the Wharf, The Libertine and The Palm House, Incipio’s mission is “transforming overlooked spaces into unforgettable experiences”. Before founding Incipio, Ed was a shipbroker.