Craig specialises in guiding companies through complex M&A transactions to deliver optimum results for stakeholders, including shareholders, management teams, and financial sponsors. He advises companies across the business life cycle, from growth businesses to distressed operators. Craig has extensive experience in corporate advisory services with a decade of experience in professional services and investment banking. He has a particular focus on the leisure sector and is responsible for producing a number of AlixPartners' leisure sector publications, including the Growth Company Index and Market Growth Monitor. Craig is a member of the Institute of Chartered Accountants in England and Wales and holds a Bachelor of Arts in economics from the University of Exeter.