Ask for Angela is a nonprofit organisation that supports venues and businesses to implement the initiative successfully.

The website offers a suite of free, downloadable resources to quickly and easily equip anyone working in the industry with the knowledge and confidence to spot and support vulnerable people, with the aim that they get the support they need - whether they ask for Angela or not. Options are available to customise the resources or purchase supporting materials and merchandise. Any profits are re-invested in the scheme to raise awareness of the industry initiative.

More information can be found at www.askforangela.co.uk.